UK Retailer Rejects Gift Cards, Points After Next Buyout

Russell & Bromley ceases trading after administrators take over on January 21, 2026, despite Next acquiring its brand, domains, IP, and three stores in London and Kent. The retailer no longer accepts gift cards or loyalty points, which customers cannot redeem or honor. Next plans to operate the brand soon, but former customers must contact administrators at customer.experience@russellandbromley.co.uk for orders, refunds, or faulty items. In the meantime, shoppers can turn to Next stores.