NYC Gen Z Fuels Sober-Curious Boom

New York City embraces the sober-curious trend as Gen Z and millennials cut back on alcohol, driving a surge in booze-free nightlife. Sober bars like Hekate, the first to open in 2022, Soft Bar in Greenpoint led by reality star Carl Radke, and pop-up Listen Bar offer zero-proof cocktails, DJ nights, and soft vibes without hangovers. U.S. alcohol consumption hits its lowest in 90 years at 54%, per Gallup polls, fueled by health focus, cost savings, and wellness shifts away from overstimulation. Read more about this...