NCAA Sues Sportsbook Over March Madness Trademark

The NCAA sues a massive sportsbook for illegally using March Madness trademarks in promotions. Platforms like Kalshi run $1 billion perfect bracket challenges but skirt direct mentions of the event to avoid infringement. The governing body warns against misrepresentation and vows to protect its intellectual property amid booming prediction markets. NCAA stresses sport integrity and student-athlete safety despite CFTC guidance on manipulation risks. Read more about this...