Men's NCAA Tourney Averages 10.3M Viewers, Best Since '93

The Men's NCAA tournament averages 10.3 million viewers, marking its most-watched performance since 1993. Fans tune in record numbers for the high-stakes March Madness action, boosting broadcasts across networks. This surge reflects growing popularity of college basketball's premier event. Viewership spikes highlight the tournament's enduring grip on audiences amid fierce competition from other sports. Organizers celebrate the milestone as a win for the sport's future. Read more about this...