Amazon Hikes Ad-Free Prime Video to $4.99

Amazon raises its ad-free Prime Video tier to $4.99 a month - a 67% jump from $2.99 - and rebrands it Prime Video Ultra, effective April 10. The pricier plan adds perks like five simultaneous streams, 100 downloads, and exclusive 4K/UHD access. Base Prime members get HD/HDR and Dolby Vision with ads at no extra cost. This follows Amazon's 2024 shift to ads by default, pushing users toward advertising revenue while testing tolerance for premium fees. Read more about this...