Adidas Wins Cannes Lions Grand Prix for Oasis Collab
June 27, 2026ยทabout 5 hours agoยทvia Variety Australia

Adidas has taken home the prestigious Grand Prix award at the Cannes Lions Entertainment Awards for its "Original Forever" collaboration with legendary band Oasis. The honor recognizes the campaign's creative excellence and cultural impact in the competitive world of advertising and entertainment marketing. Cannes Lions remains the industry's most coveted award, celebrating innovation and breakthrough creative work across global brands. Read more about this...